Art Direction Brianne Boland, Morgan DeBrincat
Copy Matt Kluggman, Erin Ryan
Design Bryan Butler
wheeled roadie launch
The YETI Roadie was already a best-seller: made for the road and ready to go. Slim enough to fit behind a driver’s seat, it really is the ultimate road trip companion. So when YETI created an all-new wheeled version, it needed to show that now Roadie really could go anywhere, even after the road ended. Easy enough for long treks, tall enough for chilled wine, big enough for an all-day tailgate. This Roadie can get you and your goods anywhere you’re trying to go. Because it can Roll Deep.
+ site
+ social
+ print