Webby Award Winner / Websites & Mobile Events 2023
Art Direction Brianne Boland
Copy Jonathan Main
Year In PreviewAt the end of year—a time when most brands are looking back—YETI wanted to look forward. This first-of-its-kind interactive digital experience allowed users to generate their very own custom calendar, complete with a customized hype video to prepare them for the year ahead.
YETI fans are eager to the live the wild lifestyle, we helped show them the way. After choosing their interests and music preference, users were delivered a customized list of event recommendations to add to their calendar, as well as a personalized highlight reel to stoke the fire — all in real time.
+ site
+ store
+ social 
The takeaways
Built personalized content + calendar for outdoor enthusiasts everywhere
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Engineered to dynamically render 635+ videos from code
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Curated over 135+ events from hunt, fish, rodeo, bbq, snow, surf, & climb communities
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Designed, built and launched in 8 weeks
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